3P Interactive

5 Reasons To Use Twitter

Yes that’s right.  We are now on twitter and you should be too.  This trendy new website has tremendous potential for business owners that are looking for new and innovative ways to reach there customers.

Here are 5 reasons your company should be using twitter:

1.  Engaging in Industry Conversation -

Your target audience and/or potential customers are on Twitter where they may be discussing their frustrations or are communicating positive experiences. Why not be a part of the conversation? Participate in the conversation when it makes sense to do so.

2.  Analyze your Competition -

Twitter might still be new to many people but don’t think that your competitors haven’t heard about it.  Find your competitors and see how they engage in conversations with your industry.  If it works for them, more than likely it will work for you as well.

3.  Online Reputation Management -

News on Twitter breaks fast.  Use Twitter to see what people are saying about your company, good or bad.  Work to address the issues and communicate the fact that you are doing so.  Remember Twitter is a social environment so transparency and honesty can be a good thing.

4.  Website or Blog Traffic -

You can tweet about the great content, new products, or services you company has to offer and it has been proven that Twitter can be a great source for traffic.  If you have a targeted list of followers that see your tweets as valuable information, there is a great chance they will visit your site.

5.  Researching -

Find out what they really want.  Are you considering a new product? business? website? anything? If so, use twitter to see what people are talking about related to your area of interest.  Don’t be afraid to ask questions.  Use this information as an aide to gain the proper feedback needed to launch an effective campaign.

Hopefully these 5 topics provide you with a better understanding of how Twitter can be used to create conversations and interact with your target audience.  If you still aren’t sold on the idea of  Twitter or you have questions, send us an email and we will be more than happy to answer to answer any questions you might have.

Follow us on twitter for more updates and tips about social media marketing.

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6 Comments

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