opt-in email marketing campaigns
With managed "Permission-Based" Opt In Email Marketing Campaigns, you can reduce the cost of communicating with your customers by a hundred times or more. We ensure that each of your Email campaigns are relevant, timely, legally compliant and brand appropriate
Welcome to the new world of Opt In Email Marketing
Unsolicited and annoying emails just don't work for serious marketers with real customer relationships and real brands. Real email marketing is about long-term relationships and relevant customer communications. Value comes from improvements in customer loyalty and more timely product and informational communications.
We'll help you navigate through the murky waters of spam and legal compliance as you achieve new levels of success and customer loyalty.
The inescapable forces of convenience, cost savings and customer choice are driving a quiet revolution in customer communications and marketing. Yesterday's email marketing was about filling inboxes until someone responded. Today's email marketing is about targeted communications, brand sensitivity and--above all else--relevant communications.
What's the process
Strategy. As a full-service agency, 3P Interactive can review your message, organization and audience to help you
determine whether e-mail is a viable option. Then we can build a strategy that will work best.
List Building. We help our clients build subscription lists through web site opt-in forms, invitations and incentive
strategies that insure true opt-in campaigns.
Copywriting. Good copy makes the newsletter. Our copywriting team will work to create the perfect headline, subject and
message for your e-mail marketing.
Creative. In e-mail, need to get your message across in a very small space - sometimes just the Outlook preview window.
3P creates e-mail designs that look great in the confines of today's e-mail clients. Our e-mail creative loads fast and is carefully
created to avoid the large images, hidden content and excessive styling that can trip overzealous spam filters.
Testing. 3P uses A/B and multivariate testing to find the best combination of creative, copy and landing pages.
Administration. Using the 3P Interactive e-mail marketing system, we prevent duplication, track opt-outs and remove incorrect
addresses, insuring a clean, usable list. We can also provide you with access to your own account, so that you can use our templates to
send e-mails as needed.
Measurement. Every campaign is tracked, showing e-mails opened and links clicked, so that we know how different creative
and messages perform. With that data you can adjust your message, modify other campaigns or relax in the knowledge that your investment
is working.
Ready to get started with an Opt In Email Marketing Campaign? Give us a call today or send an email to info@3pinteractive.com